Free Internet Yellow Pages Advertising

The Internet Yellow Pages not only are a directory resource for local businesses, but they also supply local business information for numerous other online sites.

Every local business should take advantage of the free listings that are available on popular online version of the Yellow Pages.

The traditional offline Yellow Page publications realize that the future is the Internet and that their advertising dollars for paid ads will experience continual decline. In fact, it is predicted their revenue will drop by billions of dollars in the next few years.

Therefore they are battling with the major search engines for the future marketing and advertising dollars of small local businesses.

According to the Kelsey Group U.S. businesses spend $90 billion annually on local advertising. They further reported that 70 percent of U.S. households use the web to research information when shopping locally for products and services. That means it is vital to your business to be listing where your customers are searching for your products or services.

You May Already by Listed on the Internet Yellow Pages

You may already have a listing with some of the Internet version of offline Yellow Pages, which means that information will transfer to their directory and their partners on the Internet.

For example, if you have a listing with Verizon, then most likely you are also listed in their SuperPages. SuperPages.com powers directory services on MSN, InfoSpace, Excite, Lycos, Univision.com, HotBot, BigFoot, Tripod and Angelfire. In addition, it has strategic agreements with Acxiom, Engage, Eversave, MIVA, Netopia, Mobile Travel Guide, Consumer Guide, Zagat's, WorldRes, eStara and Approximatch.

But even if you have a listing with SuperPages you may want to consider editing your listing. The information they have on file is probably very limited. And it may not include vital information like your web and email address and the specific services that you provide.

Some of the Internet Yellow Pages provide free listing, while other charge. The charge can be either a monthly fee or a pay per click. Many of the offline Yellow Pages are bundling advertising with both their phone book publication and on the Internet.

Our recommendation is to get every free listing you can, but carefully evaluate any pay advertisement. It is recommended you only consider pay advertising with Internet Yellow Pages if you can track the results and the return on your investment.

We recommend when starting your Internet advertising you begin with free listing with the local versions of the major search engines - Google, Yahoo and MSN. Follow that up with listings in the prominent Internet Yellow Pages. They are the second most popular resource for local customers searching online.

For a complete profile of the numerous Internet Yellow Pages go to http://www.localsearchguide.org/html/internet_yp.html.