Search Marketing For Realtors

As a realtor the Internet is becoming e a significant source for new buyers, and search marketing is one of the most efficient methods of reaching this segment of potential customers. Your prospects are turning to the Net to research real estate. Here are some facts that are having a major impact on the real estate industry.

More then half of all consumers use the Internet when purchasing a home. That is up from 28% in 2000. When asked where they first learned about the home they purchased, 24% of buyers identified the Internet, up strongly from 15% in 2004. That was a trivial 2% in 1997. These figures show how important it is to for realtors to be marketing online. And the most effective method for reaching buyer's is through search marketing. There are basically two method of search marketing, organic and pay per click.

Organic Search Marketing for Realtors

Organic search marketing is about ranking at the top of the search results, but just not any results. It is ranking on words and phrases used by your prospects. For example, if you are a realtor in Milwaukee , WI , it could be very profitable if your web site came up near the top of the search results for terms like "Milwaukee Real Estate" or "Milwaukee Realtor."

How do you get your web site to rank at the top? Through search engine optimization. To get your site ranked at the top of preferred search results you must optimized pages around themes/keywords. You must also get external links from other sites pointing to your site. The search engines consider external links from one site to another as a vote of confidence. Search engine optimization requires time and effort, but the results can be extremely profitable for a realtor.

Pay Per Click Advertising for Realtors

Another method of search marketing is pay per click advertising. This is where you pay to have your web site listed at the top of the search results for particular terms that are relevant to your business. There are basically two search engines where you want to pay to market, Yahoo and Google. PPC is based on an auction model, where you bid for the position of your ad. Click here to learn more about search marketing.

As a realtor search engine marketing is becoming essential. Without it you are ignoring a growing percentage of potential buyers.